The number of children aged 5-9 in the UK is expected to grow by nearly 10% between 2013-18 and the new Flexeserve® kidZone from Nuttalls makes profitable display child’s play.
Ergonomically designed to allow children to see and select their own meal options, the flexible food display has been launched to help operators tap into the lucrative family market. With the ability to display ambient and refrigerated products to suit all meal time options, the Flexeserve® kidZone has interchangeable menu headers, a host of graphic options to create your own finish and storage slots for packaging. To maximise appeal, it is also supplied with a starter pack containing illustrated activity bags and crayons with inviting, colourful packaging that is ideal for eating in or taking away.
Mick Steele, Technical Director for The Alan Nuttall Partnership Ltd, which has almost 50 years expertise in the design and manufacture of foodservice solutions, said:
Creating extra family meal occasions offers a route for operators to encourage additional visits by appealing to the 47% of family diners who eat out of home for quality time together. According to Mintel, faster service formats should help foodservice operators target families3 and the new Flexeserve® kidZone is designed to encourage families to eat out with you. After all, children, more than anyone, eat with their eyes and this display is instantly appealing.
The Flexeserve® kidZone enables operators to customise their menu to appeal to children of all ages and increase revenue by captivating diners with a variety of appealing food products. Mintel also shows that a quarter of family diners look for restaurants with children’s menus that include healthy dishes and children are more likely to eat a varied and balanced diet if they are encouraged to choose what they eat. The Flexeserve® kidZone is an invaluable asset here for cafes, coffee shops and foodservice operators within farm parks, theme parks, leisure and tourist attractions.
Already recognised as one of the UK’s leading shopfitters, The Alan Nuttall Partnership Ltd specialises in interior fit-out, main and principal contracting, retail display design, manufacture and installation of fixtures, signage, foodservice and refrigeration equipment for retail, commercial, hospitality, leisure, foodservice and the public sector.