Foodservice Solutions, a division of The Alan Nuttall Partnership, has recruited an experienced new Sales Manager to represent its internationally successful Flexeserve® products.
Billy Eatenton will be invigorating the sales strategy of Flexeserve Zone®, a patented hot holding unit, and a product that he had developed a passion for prior to his employment.
Billy helping customers see the benefits of Flexeserve Zone®
Billy, who was part of the team at Rollover Hot Dogs for 10 years, brings 25 years of experience working within the food and catering industry to his new position.
A former Development Chef for Nestlé and senior sous chef at a high-profile London hotel, Billy started his journey within the industry at the age of just 15.
“It was whilst working at Rollover that The Alan Nuttall Partnership and Flexeserve Zone® came to my attention. I was drawn to the product and its creators, by the potential I saw for the technology.
“We had a number of challenges with hot holding hot dogs – the greatest of which was bread. We needed bread to remain soft, but historically, hot-holding it had been notoriously problematic.
“The way in which the Nuttall Flexeserve Zone® technology offered a solution that could hot-hold bread, at high quality for a number of hours blew me away, and from then I was hooked.
“Since then, I’ve learnt how the technology can benefit other foods, such as rice, noodles, pasta, poached eggs and even fries, and I truly believe that this is the best hot-hold solution on the market.”
Chief Executive, Jamie Joyce, said: “We are really excited to welcome Billy to the team. Coming from a company that was within our target market, he offers a unique insight for us and has that common ground with potential customers.
“Billy has joined at just the right time to help drive our sales strategy, together with new marketing materials and a dedicated website to be launched imminently, which will continue to drive the substantial growth we are already seeing with Flexeserve Zone®.
“He’s going to raise awareness of the brand, not just in the UK, but in the international markets we’ve entered – or are in the process of entering – such as mainland Europe, USA, Middle East and the Far East.
Billy said of the future for Flexeserve Zone®: “The market for this product is huge, and the opportunities for its application are many. As I join the team, we are starting from a great place and I look forward to growing the brand and, ultimately, raising the quality of food-to-go for the end user.
“To continue the growth of our portfolio of globally recognised brands, I’m confident that other operators within the food and leisure industries that have not yet considered a hot-hold option, can benefit hugely from Flexeserve Zone®.”
To view the Flexeserve Zone® team, click here.