Specialist health, sports and nutritional products retailer GNC, has a portfolio of over 45 stores nationwide and wanted to create a modern and vibrant space at these city-centre premises, featuring interactive experiences for health-conscious consumers.
Following an initial brief, Nuttalls created mood boards and detailed visuals to illustrate the ‘look and feel’ of the new concept store, incorporating wall finishes, flooring, signage, POS and graphics.
The intensive development phase culminated in the manufacture and installation of all signage and graphics for the store.
Scope of Works
- Full store concept design
- Polystyrene letters
- Internal signage
- Large format print
- Vinyl graphics
- Development of display fixtures