As an independent family business for over 30 years, Bread of Heaven, formerly The Granary, produces artisan breads, cakes and confectionaries for more than 150 wholesale customers across Surrey, Hampshire and West Sussex, as well as for its own three retail shops.
Winning everything from an AI Business Excellence Award to a local food hero award over the years, business is booming and a rebrand at the start of the year has not only freshened up the company identity, but aligned the wholesale and retail sides of the business.
Refurbishing Bread of Heaven’s flagship retail outlet in affluent Haslemere was the natural next step, including a plan to install a sandwich bar within the bakery shop, which specialises in speciality breads and discerning fillings through to crustless white bread sarnies for kids.
General Manager, James Scott comments:
The idea was borne out of a conversation with a master baker here. He’d been to New York and was raving about the delis and sandwich bars and their different approach to serving fresh, handmade takeaway food. We didn’t have a sandwich-making shop in Haslemere and thought it would complement the bakery perfectly.
In a quandary as to how they could effectively combine contemporary and traditional design to appeal to their key customer base – commuters who work in the town and live outside and loyal locals, many who are elderly – James and Bread of Heaven’s second generation master bakers, Nathan and Ross Kavanagh, decided to visit a food exhibition to do some research.
James Scott adds:
We were immediately drawn to the Nuttalls stand. We loved the counters they were showcasing, they represented exactly what we wanted and the team on the stand instilled us with confidence. We had no need to shop around.
Project managing the client brief, Nuttalls designed and manufactured bespoke displays for both the bakery and sandwich bar with modular counters that incorporate solid surface, stainless steel and rustic oak finishes to complement the bakery’s contemporary interior.
Set against real brick walls as vantage points, the shaped sandwich bar servery counter with corner section features a heated ceran, chilled and ambient drop-in displays, while the bakery servery counter features chilled drop-in deli displays and ambient sections.
The design features black solid surface finishes and glass, making it really striking and contemporary, but the rustic oak gives it a lovely, warm traditional feel and complements the rustic breads and cakes we make perfectly. Nuttalls also installed the open kitchen behind the sandwich bar counter, which is mainly stainless steel and looks really clean and hygienic.
Since re-opening, Bread of Heaven has been selling around 150 sandwiches a day. The refurbishment was an ambitious project, but we struck lucky with Nuttalls, who were brilliant and always went the extra mile. They were superb at interpreting the brief, designing quality solutions and their aftersales were fantastic. I’d happily recommend them.
Already recognised as one of the UK’s leading shopfitters, The Alan Nuttall Partnership Ltd specialises in interior fit-out, main and principal contracting, retail display design, manufacture and installation of fixtures, signage, foodservice and refrigeration equipment for retail, commercial, hospitality, leisure, foodservice and the public sector.